Advertisers Spending More on Digital than Print for the First Time
It was just a matter of time before this finally happened, but advertisers are now spending more of their marketing budgets on digital communications than on print media.
According to Outsell, who surveyed more than 1,000 U.S. advertisers, companies will spend $119.6 billion on online and digital strategies. This will include everything from SEO, webinars, and website enhancements to leveraging social networks like Facebook, Twitter, and LinkedIn.
While print isn't completely out the door, marketers are finding that a cross-media strategy is the most effective way to increase brand awareness and ROI. And a heavier hand in the digital arena is needed to stay competitive.
How do you think companies should spend their digital marketing budgets?