Chadwick Martin Bailey and iModerate Research Technologies conducted a study that found that fans and followers of certain brands are significantly more likely to buy products and services from those brands.  They are also more likely to recommend that brand to their friends.  The study also showed that people have negative perceptions of brands that lack a social media presence. 

This once again shows the changing ways that consumers are interacting with brands.  People, especially those online, want to engage with their brands.  Additionally, the brand's biggest advocates can play a huge role in how companies engage with their consumers.  

How likely are you to fan or follow a brand you endorse?