Have you ever been on Facebook, typed in a brand into the search engine and noticed numerous fan pages popping up?   How can you tell what is the "official" page controlled by the brand, and what are the "unofficial" ones spontaneously created by brand fans?  

Well, Facebook has finally tackled that problem by introducing "Community Pages".  This provides an opportunity for companies to control their brand image a little more through their fan page, and give fans an opportunity to create their own fan pages for their favorite brands.   

However, this feature might cause extra work for brand managers.  One of the key features of these new "community pages" is that every member can be an admin, once the number of participants hits a certain threshold.  Paying attention to the conversations on these pages will be critical to knowing brand perceptions.   

This will hopefully allow companies to establish a clear presence on Facebook, but still allow community participation and interaction.  

Do you think there will be an explosion of "community pages" on Facebook, and how do you think companies and organizations need to interact with them?