Getting Ready for Mobile Ads
It's inevitable. More people will be using their mobile devices to capture the power of the internet as time goes on. The trend is there, and advertisers need to pay attention to this, too.
Apple is staying ahead of the curve by preparing to announce a mobile advertising platform, likely to be called "iAd". Google has established itself in the mobile space with its Android mobile operating system, and it's intentions to expand their ad revenues through cell phones. Both companies have the potential to unleash location-based advertising, introducing a kind of "hypertargeting" never seen before.
Mobile ad spending is expected to reach $331 million this year and $409 million in 2011. How do you see the future of mobile advertising?
