Maverick Digital

Marketing • Social • New Media

Twitter Finally Launches Paid Advertising

Earlier this week, Twitter announced a new platform that allows companies to tweet sponsored search ads.  The tool, known as Promoted Tweets, will allow advertisers to promote certain tweets to the top of some Twitter.com search results.  

They are launching the first phase of this new platform with a small group of partners including Best Buy, Sony Pictures, Virgin America, Starbucks, Bravo, and Red Bull.  From an advertiser perspective, this new tool will allow businesses to promote their tweets and reach a wider audience.  From a user perspective, search results on twitter.com will show more "promoted" tweets, and ideally they will be targeted towards a user's interest.  

Do you think this Promoted Tweets platform will bring in more followers to your organization or business?  

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Advertisers Spending More on Digital than Print for the First Time

It was just a matter of time before this finally happened, but advertisers are now spending more of their marketing budgets on digital communications than on print media.

According to Outsell, who surveyed more than 1,000 U.S. advertisers, companies will spend $119.6 billion on online and digital strategies.  This will include everything from SEO, webinars, and website enhancements to leveraging social networks like Facebook, Twitter, and LinkedIn.   

While print isn't completely out the door, marketers are finding that a cross-media strategy is the most effective way to increase brand awareness and ROI.  And a heavier hand in the digital arena is needed to stay competitive.  

How do you think companies should spend their digital marketing budgets?  

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FTC Plans Effort To Educate Kids About Advertising

Who cares about Science, Technology and Art...

David Vladeck, the new director of the Federal Trade Commission's Bureau of Consumer Protection, put attendees of the BBB's National Advertising Division Conference on notice on Monday: The commission is reviewing practices and standards on a number of fronts, particularly around advertising to kids.

The commission, said Vladeck, plans substantial efforts this year and next around food marketing to children and adults; Internet selling techniques; endorsements and testimonials; green marketing and privacy matters; and better coordination with sister agencies, especially the Food and Drug Administration.

The actions include a new campaign directed at tweens next year that will comprise advertising, interactive elements and in-school and library programs aimed at teaching kids how to recognize and analyze advertising. Click here for more - http://bit.ly/6R3wr

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