Facebook Introduces "Community Pages"

Have you ever been on Facebook, typed in a brand into the search engine and noticed numerous fan pages popping up?   How can you tell what is the "official" page controlled by the brand, and what are the "unofficial" ones spontaneously created by brand fans?  

Well, Facebook has finally tackled that problem by introducing "Community Pages".  This provides an opportunity for companies to control their brand image a little more through their fan page, and give fans an opportunity to create their own fan pages for their favorite brands.   

However, this feature might cause extra work for brand managers.  One of the key features of these new "community pages" is that every member can be an admin, once the number of participants hits a certain threshold.  Paying attention to the conversations on these pages will be critical to knowing brand perceptions.   

This will hopefully allow companies to establish a clear presence on Facebook, but still allow community participation and interaction.  

Do you think there will be an explosion of "community pages" on Facebook, and how do you think companies and organizations need to interact with them?  

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Facebook and Twitter Impacts Buying Behaviors

Chadwick Martin Bailey and iModerate Research Technologies conducted a study that found that fans and followers of certain brands are significantly more likely to buy products and services from those brands.  They are also more likely to recommend that brand to their friends.  The study also showed that people have negative perceptions of brands that lack a social media presence. 

This once again shows the changing ways that consumers are interacting with brands.  People, especially those online, want to engage with their brands.  Additionally, the brand's biggest advocates can play a huge role in how companies engage with their consumers.  

How likely are you to fan or follow a brand you endorse?  

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Facebook Beats Google in Driving Traffic

Social media is changing the game.  For the last decade, search engines, in general, and Google specifically have been driving most of the traffic to content producing sites likeYahoo and MSN.   But, that has changed with more than 400 million people on Facebook, and people sharing news and stories through that platform.  Users are relying more heavily on the recommendations of friends than their own Internet browsing.  This is a trend that should be noticed as SEO and a company's social media presence are both critical to a successful marketing campaign.  

   
Click here to download:
Facebook_Beats_Google_in_Drivi.zip (31 KB)

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Is MySpace the Ghetto? Survey Says...

From CNN:
Like a lot of people, Anna Owens began using MySpace more than four years ago to keep in touch with friends who weren't in college.

Our real-world friendships are often a reflection of who we connect with online, experts say.

Our real-world friendships are often a reflection of who we connect with online, experts say.

But soon she felt too old for the social-networking site, and the customizable pages with music that were fun at first began to annoy her. By the time she graduated from the University of Puget Sound, Owens' classmates weren't on MySpace -- they were on Facebook.

Throughout graduate school and beyond, as her network began to expand, Owens ceased using MySpace altogether. Facebook had come to represent the whole of her social and professional universe.

"MySpace has one population, Facebook has another," said the 26-year-old, who works for an affordable-housing nonprofit in San Francisco, California. "Blue-collar, part-time workers might like the appeal of MySpace more -- it definitely depends on who you meet and what they use; that's what motivates people to join and stay interested."

Is there a class divide online? Research suggests yes. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.

More specifically, almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16 percent of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.

Click here for the entire story.

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Is It a Day to Be Happy? Check the Facebook Index

Here is a cool article from the New York Times although we cant say we are super suprised by the data. It looks like people are happy on Fridays and on major Holidays.

HEY, America, to quote the relentlessly upbeat temp in the movie “Office Space,” it sounds like somebody has a case of the Mondays.

Holidays like Halloween and the Fourth of July make Americans happy, Facebook researchers say.

There is a 9.7 percent increase in happiness on Fridays compared with the worst day of the week, Monday. That is among the discoveries made by Facebook researchers with access to two years of anonymous “status updates” from 100 million users in the United States.

Another conclusion: holidays like the Fourth of July, Thanksgiving and Halloween make Americans happy, while days when celebrities like Michael Jackson or Heath Ledger die make Americans sad. Such insights — obvious though some may be — leap out from the new Gross National Happiness Index, unveiled last Monday by Facebook.

Click here for the rest of the article.

 

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Facebook Soars, MySpace Shrinks and Twitter Slows

Seems like Maverick isnt the only one having issues with Twitter. Hitwise is reporting the Twitter seems to have "hit the wall". Or perhaps people are getting fed up that their accounts get turned off for no apparent reason and then are left to haggle with the "ghosts" of twitter customer service. For the entire article click here - http://bit.ly/3EdsF6

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