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March 8, 2010

What's the Buzz on Google Buzz?

Last month, Google began its venture into the social media world by launching Google Buzz.  It's a new social network that has a distinct advantage - it taps into the networks of over 176 million existing gmail users and integrates it into their accounts. 

Google Buzz is unique in that it integrates other social media, such as Twitter, Flickr, Google Reader, and other networks into people's Google Buzz feeds.  

However, Google made some key mistakes in the Google Buzz launch.  They first assumed that the people we e-mail the most are the ones we want following us on Google Buzz.  Not the case for this woman, who all of a sudden had her ex-husband following her.  

This has also brought on several lawsuits including one filed by a Harvard law student and another in Rhode Island.

The potential for Google Buzz is yet to be seen.  How have you been using Google Buzz and do you think it compliments or replaces your existing social networks?

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Filed under  //   Buzz   Google   Social  
Posted by Maverick Digital 

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February 24, 2010

Facebook Beats Google in Driving Traffic

Social media is changing the game.  For the last decade, search engines, in general, and Google specifically have been driving most of the traffic to content producing sites likeYahoo and MSN.   But, that has changed with more than 400 million people on Facebook, and people sharing news and stories through that platform.  Users are relying more heavily on the recommendations of friends than their own Internet browsing.  This is a trend that should be noticed as SEO and a company's social media presence are both critical to a successful marketing campaign.  

   
Click here to download:
Facebook_Beats_Google_in_Drivi.zip (31 KB)

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Filed under  //   facebook   Google   Search   Social  
Posted by Maverick Digital 

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February 17, 2010

Google Buys Aardvark: Changing the Q&A Online Landscape

Now that Google has launched Google Buzz with 9 million posts in less than 3 days of it entering people's Gmail accounts across the world, they have also announced their acquisition of Aardvark.  For $50 million Google now has access to Aardvark's technology that allows people to ask questions to either their network or to the public at large.  Ideally the "public at large" means those questions will be answered by experts in those fields.  The greatest part of this technology is that the answers to your questions will be pushed back to you through E-mail, Instant Message, Twitter, and eventually Google Buzz.   Google is clearly getting deep into the online social networking field, and they are doing it buy adding the kind of features that will make it useful to their users.  

However, it may take a couple years for this feature to be completely robust, as Aardvark says they are still two years away from handling the support volume they anticipate.  In the meantime, it's nice to see Google enhancing their search features by adding the technology of Aardvark into their repertoire.

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Filed under  //   Google   Google Buzz   Social  
Posted by Maverick Digital 

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November 13, 2009

Google Chrome OS To Launch Within A Week

by Michael Arrington on November 13, 2009

Google’s Chrome OS project, first announced in July, will become available for download within a week, we’ve heard from a reliable source. Google previously said to expect an early version of the OS in the fall.

What can we expect? Driver support will likely be a weak point. We’ve heard at various times that Google has a legion of engineers working on the not so glamorous task of building hardware drivers. And we’ve also heard conflicting rumors that Google is mostly relying on hardware manufacturers to create those drivers. Whatever the truth, and it’s likely in between, having a robust set of functioning drivers is extremely important to Chrome OS’s success. People will want to download this to whatever computer they use and have it just work.

To read more click here: http://bit.ly/2V9qJd

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Filed under  //   Google   Social  
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