The New York Times recently highlighted the blunders of companies who have failed to manage their brands in the social media world.  Haphazardly delegating your "tweets" and "status updates" to interns can be incredibly damaging to a brand and turn customers away.  This is why Business Schools across the globe are now incorporating social media courses in their curriculums.  Schools like the London Business School, Harvard Business School, and Insead are training their students on how to build marketing strategies within social networks.  

The article continues to highlight the importance of industry experience when managing a brand, as many companies interviewing younger graduates assume that their experiences within social media might be enough.  

Do you think these classes will prepare students for brand management in the social media world?