The Growing Mobile Market and the Importance of MMS
Mashable has written up a short and sweet article debunking the myths of MMS (Multimedia Messaging Service). The article highlights the largely untapped marketing opportunities that companies can leverage to reach a mass audience. Sports Illustrated experimented with MMS by sending “bonus videos” of their swimsuit edition models with a post-roll slide of sponsor Trojan condoms. With Americans sending 4.1 billion text messages per day and nearly every phone shipped in the U.S. over the past 2 years coming pre-loaded with MMS capability, companies can easily bring a rich media mobile marketing campaign to millions of handsets at no cost to the consumer. Do you see yourself using MMS more to share and watch videos, music, and other multi-media experiences?
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