Maverick Digital

Marketing • Social • New Media

Google Promotes QR Codes - A Push for Mobile

Google has clearly been embracing the mobile trend over the last year, with their introduction of the Google Phone and a push for the Android operating system.  

Back in December they started mailing out window stickers with two-dimensional QR Codes to business around the country.  Maverick Digital's office has one, too. 

The idea: you take a picture of the QR Code with your phone, and all sorts of information about that business will come up.  

Google's latest trick involves adding the ".qr" to the end of a "Goo.gl" shortened link.  You can create your own shortened links through the Google Toolbar.  And by adding ".qr" to the end of your link, Google will automatically generate a QR Code.  For example, this shortened link to Maverick's site http://goo.gl/szmi generates the QR Code seen below when you type in http://goo.gl/szmi.qr

While QR codes have become very popular in Japan, they have yet to pick up in the United States.  With Google actively pushing this technology, do you think people will join in?  

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Getting Ready for Mobile Ads

It's inevitable.  More people will be using their mobile devices to capture the power of the internet as time goes on.  The trend is there, and advertisers need to pay attention to this, too.  

Apple is staying ahead of the curve by preparing to announce a mobile advertising platform, likely to be called "iAd".  Google has established itself in the mobile space with its Android mobile operating system, and it's intentions to expand their ad revenues through cell phones.  Both companies have the potential to unleash location-based advertising, introducing a kind of "hypertargeting" never seen before.  

Mobile ad spending is expected to reach $331 million this year and $409 million in 2011.   How do you see the future of mobile advertising?  

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The Growing Mobile Market and the Importance of MMS

Mashable has written up a short and sweet article debunking the myths of MMS (Multimedia Messaging Service).  The article highlights the largely untapped marketing opportunities that companies can leverage to reach a mass audience. Sports Illustrated experimented with MMS by sending “bonus videos” of their swimsuit edition models with a post-roll slide of sponsor Trojan condoms.  With Americans sending 4.1 billion text messages per day and nearly every phone shipped in the U.S. over the past 2 years coming pre-loaded with MMS capability, companies can easily bring a rich media mobile marketing campaign to millions of handsets at no cost to the consumer.  Do you see yourself using MMS more to share and watch videos, music, and other multi-media experiences?  

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Spotty AT&T Service - There's an App for that

OK - Has AT&T lost their damn minds? First they attempt to sue Verizon over the new coverage map commercials - which failed - but then they release their own iPhone app that readily admits they have a major problem with spotty service. If Verizon doesnt jump all over this with both feet I'm sure the bloggers of the world will. What a joke! For more on the Spotty App click here - http://www.appleinsider.com/articles/09/12/07/mark_the_spot_iphone_app_aims_to_find_att_trouble_areas.html

   
Click here to download:
Spotty_ATT_Service_-_Theres_an.zip (301 KB)

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OMMA MOBILE RECAP FROM LA

If you are looking for a recap from OMMA Mobile Conference in LA or would like just a general overview on the State of the Mobile Union - here is a great recap from Charles McCullagh, SVP Member Services & Technology.

Some very interesting info here... http://bit.ly/18tLuY

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