WOMMA Webinar - ROI Is Achievable in Display Media
ROI is Achievable in Display with New Techniques such as Social Retargeting
Time: 9am PST | 11am CST | 12pm EST
Register: http://bit.ly/AchievableROI
Display media is evolving from being a branding tool into a successful ROI vehicle.With external economic pressures, companies are seeking new outlets beyond search to invest media spend, but still expecting high ROI returns. The invention of the media exchanges allow media to be bought using models more familiar to search marketers, and also allow us to target specific individuals who are expressing intent and defined behaviors, rather than just throwing messages out onto a contextual site.But the behavior of consumers online has also changed. Before making purchasing decisions we tend to talk to friends and colleagues, read reviews and perform more tail end searches than ever before. Display media must therefore evolve too, and make a brand's message present at all the relevant stages. But how can you achieve that in such a multi touch-point marketplace?Learn about the revolution in display media and get specific case studies that show the benefits of techniques such as social retargeting.
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