Earlier this week, Twitter announced a new platform that allows companies to tweet sponsored search ads.  The tool, known as Promoted Tweets, will allow advertisers to promote certain tweets to the top of some Twitter.com search results.  

They are launching the first phase of this new platform with a small group of partners including Best Buy, Sony Pictures, Virgin America, Starbucks, Bravo, and Red Bull.  From an advertiser perspective, this new tool will allow businesses to promote their tweets and reach a wider audience.  From a user perspective, search results on twitter.com will show more "promoted" tweets, and ideally they will be targeted towards a user's interest.  

Do you think this Promoted Tweets platform will bring in more followers to your organization or business?